top of page

About Us

Company Profile

Ai Pu Jing Software Technology (HK) Co., Ltd. (APJ) was founded in 2002 by Seiko Epson (EPSON) and Beijing Zhongjing Engineering Design Software Technology Co., Ltd. (ZESTC), covering Outsourcing, Business Solutions and Product Development. IT Consulting and Management services,IT Vocational Training and other aspects.

​The company implements the business philosophy of “Customer First, Quality First” to create competitive advantages for customers. The partners are widely distributed in China (including Hong Kong), Japan, the United Kingdom, the United States, Australia, Malaysia and other countries and regions.

The products or services have been expanded to rail transit, manufacturing, financial banking, education industry, entertainment industry, terminal retail, etc., that makes APJ has become a highly competitive and appealing software product and service provider in the region.

Our Mission

Provide the highest quality software and services to bring maximum profit and improvement benefits to customers; and to provide the most profitable commercial software solutions to create a competitive advantage for customers.

Our Philosophy

People-oriented, Customer-oriented & Quality first;
Rewarding with Vector Goal;
Open & direct, Efficient with Simplicity on problem-solving;
Be flexible and work with "Heart" and Integrity;
Think thorough & Plan ahead.

Quality Assurance

The APJ quality management system always takes customer satisfaction as the fundamental starting point. We then adhere to the quality policy of “customer-centered, quality-oriented" ideology with continuous improvement, continuous innovation, and value-added efforts” to bring the best for the customers.

Social Responsibility

As the president of Zhuhai Service Outsourcing Industry Association and the vice president unit of Zhuhai Software Industry Association, and one of the leading enterprises in Zhuhai city, APJ will promote the development of Guangdong, Hong Kong and Macao IT industry, to give our best effort as the role of the communication link & hub between the Government, different associations and enterprises in Guangdong, Hong Kong and Macao. Under the strategic layout of the “One Belt and One Road” and the construction of Guangdong, Hong Kong and Macao Dawan District, we will jointly create a good environment for the service outsourcing industry and continue to promote the industrialization process of the industry so that we all can participate in a healthier and faster growth in the areas.

Our Growth

Our Achievements

Awarded in IT Excellence Award – Certification of Merit (Application Category)
​Awarded in Asia Pacific Information & Communications Technology Alliance (APICTA) Award

​Engineering Works & Traffic Information Management System (ETMS) - jointly developed by:
MTR Corporation (MTRCL);
City University of Hong Kong (CityU); and

​Awarded in The Hong Kong ICT Awards: Best Collaboration (Greater China Market) Gold Award
The Hong Kong & China Gas Company Limited (HKCG);
The Hong Kong & China Gas Investment Limited (HCIL);
The Hong Kong and China Technology (Wuhan) Company Limited (HKCT ); and

bottom of page